We are a creative studio for vision-led brands building legacies, not just logos.


We make strategy magnetic. Aesthetic iconic.
And your brand impossible to ignore.

( WHAT MAKES US DIFFERENT )

Toggle Studio exists because we were tired of seeing brilliant founders held back by forgettable brands.

We built a studio for founders who want more: more traction, more trust, more transformation.
Not just good design. Good design that works.

( MEET THE FOUNDER )

Toggle Studio was founded by Abi Smith, a brand and marketing strategist with a background in eCommerce and creative direction. After years of working with fashion and lifestyle brands, she saw the need for a studio that could bridge the gap between strategic thinking and elevated design, where every brand decision is made with clarity, intention, and long-term growth in mind.

Abi now partners with founders to build brands that are both beautiful and commercially grounded. Her approach blends brand, web, and marketing into streamlined systems designed to help businesses grow with confidence, consistency, and impact.

We don’t just design brands. We build ecosystems.
Positioning that cuts through. Websites that convert. Strategy that sells.

WE WORK WELL WITH

SUSTAINABLE FASHION LABELS

LIFE & BUSINESS COACHES

BEAUTY CLINICS & SPAS

FOUNDERS & CEOS

PILATES & YOGA STUDIOS

SKINCARE & WELLNESS BRANDS

INTERIOR DESIGNERS & ARCHITECTS 

JEWELLERY & ACCESSORY DESIGNERS

FITNESS & ACTIVEWEAR LABELS

INFLUENCERS & CONTENT CREATORS

READY TO GET STARTED?

Toggle between strategic content and functional design with us, to create a seamless experience that resonates with your audience and drives results.

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WEBSITE DESIGN

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BRAND IDENTITY

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WEEKLY CREATIVE RETAINERS

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CONSULTING

✱ WEBSITE DESIGN ✱ BRAND IDENTITY ✱ WEEKLY CREATIVE RETAINERS ✱ CONSULTING

Strategic doesn’t mean boring. This packaging concept for Dozey balances softness and structure — with thoughtful type, tactile texture, and a tone that feels calm without being clinical. When we design for product brands, it’s nev
Typography Thursdays — a quiet obsession. We’re endlessly inspired by the nuance of a well-drawn letterform — especially when it comes to monograms, ampersands, and decorative initials. The curve of a serif. The flick of a terminal
Supporting Beryl and the team at Sensory SMART OT has been one of those quietly impactful partnerships — the kind built on trust, rhythm, and shared purpose. From social to email to digital strategy, we’ve helped build consistency so the
You’ve got questions — we’ve got clarity. From timelines to platforms to how we structure payment plans, we’ve rounded up a few of the most common questions we get inside The Sprint, The Flagship, and The Partnership. Whethe
Gentle reminder: your website isn’t for you. It’s for them. While personal preferences matter, what matters more is how your audience feels when they land on your site — whether they feel seen, understood, and ready to take action.
When we build content plans — we don’t start with templates. We start with strategy. What’s the goal? What’s the message? What’s the outcome we’re designing for? From blogs to graphics to podcasts and campaigns, w

JOIN THE JOURNEY @TOGGLESTUDIO

JOIN THE JOURNEY @TOGGLESTUDIO