BRANDING

Building your Mission/Values/Purpose
Branding Design/ Logo Suite
Product & Packaging Design
Stationery Design
Online Brand Strategy
Styling & Art Direction

WEB DESIGN

Shopify website design
Squarespace website design
Conversion rate optimisation (CRO)
SEO Strategy
Website audits & maintenance

MARKETING SUPPORT

Content Creation & Product Photography
Graphic Design Retainer Packages
Campaign pre-launch & launch planning
General marketing support
Social Media Strategy
Marketing Strategy
Email Marketing Strategy & Template Design

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SERVICES & INVESTMENT

Your brand strategy and design are the heartbeat of your business; they draw people in, allow them to feel seen and heard, and help you articulate the positive change that you’re going to make in their lives without you having to be constantly selling, hustling, and feeling burnt out. They keep your business running smoothly, through all the ups and downs of entrepreneurship.

Brand Story / Mission / Vision / Goals
Market Positioning
Competitor Analysis
Primary Messaging
Primary Difference
Brand Voice
+ more

BRAND STRATEGY

Our strategy-first approach to design cultivates brands that speak to the soul of your target customer and empower you to show up confidently and wholeheartedly in your business.

In developing your brand strategy, we uncover and articulate your unique essence, explore your audience and their needs, your competitors and where you sit in comparison, your key messaging and goals, your mission, vision and more. Once established, your strategy will be your roadmap to ensuring that everything that comes next in your business – from visual identity to marketing strategy – feels meaningful and intentional for the brand.

Included in every Brand project.

Creative Research
Custom Logo Design
Type Suite
Colour Palette
Brand Style Guide
+ more

BRAND DESIGN

The foundation of every standout product. When you book a branding project with us, you won’t just receive a new fancy logo. We’ll build a full, strategic, and cohesive identity - including a versatile logo system, typographic suite, colour palette, image direction, and more - that communicates why customers should choose you, while helping you connect with them on the values that you share.

TIMELINE: 6 - 12 weeks

INVESTMENT: From $3,500 AUD

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Web Audit / Strategy
Site Map
Wireframe Design
Development
SEO
+ more

WEB DESIGN & DEVELOPMENT

Transform your brand's online presence with a beautifully crafted custom Squarespace or Shopify website that captivates your audience and drives engagement. Every page, every call-to-action, every navigation choice will be developed with the intention to drive higher conversions, while thoughtfully showcasing your new brand.

TIMELINE: 6 - 12 weeks

INVESTMENT: From $4,500 AUD

*Optional: Brand & Web Package from $7,500 AUD

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Although we love providing big transformations for our clients, sometimes you just need a quick fix to get your business off the ground and find a little more clarity on how you want to grow in the future. Concentrated intensive-style services allow us to work together at a smaller scale and shorter turnaround, giving you the essentials to launch your brand quickly and confidently.

TIMELINE: From 2 weeks

INVESTMENT: From $2,500 AUD

Deliverables will vary depending on individual needs/priorities.

DESIGN INTENSIVES

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Photography / Image Direction
Print Collateral
Document Templates
Social Media Graphics / Templates
Email Marketing
+ more

EXTRAS

Creative offerings can extend far beyond the base services - while custom brands and websites are the specialties around here, We’d love to customise your package with selected extras to give your brand a luxury feel at every touchpoint. This can include all manner of print and digital collateral, copywriting, and social media content.

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✺ OUR PROCESS

01

DISCOVER

Jump on our contact page and fill out the form to give us an idea of where you are at in your business, what you are looking at achieving with us, and when you need it completed. We will then walk through your application and send you a link to book a free discovery call.

02

DESIGN

Once you have booked your call, you will receive an email which contains the link to our zoom call. When chatting we will walk through the history of your business, any pain points you currently have, and what you dream your business to be. This gives us an in depth idea of what could work best for you. Following the call, we will then send you a custom proposal that outlines a few different options that you can take to work with us, along with our recommendations for you based on our call.

03

DEVELOP

Once you have reviewed the proposal, selected a start date, and paid your deposit, your project is locked in! You will receive your homework, a link to your client portal, and a welcome guide. This will further outline the process of working together and provide a thorough overview of next steps.
We can’t wait to bring your brand to life!

04

DELIVER

Once the design process is complete, revisions have been approved and our launch checklist is finalised - we pop the champagne and celebrate! We’ll walk you through everything you need to know before handing your final brand over to you!

TOGGLE STUDIO FAQs

We’ve tried our best to be as transparent as possible, but if you have any additional questions please don’t hesitate to contact the studio via email.

No, we don’t. We believe in the importance of implementing a cohesive brand throughout your business, not just having a logo.
Our goal is to ensure you walk away with an intentional brand and strong sense of alignment. Many times, when past elements are combined with new, you end up with a pieced-together solution – which ultimately doesn’t speak to your ideal customers as effectively as possible. To ensure the success of your project and the quality of our work, we do not work with existing logos or design elements.
Yes, we absolutely do! We offer all services worldwide. This includes content creation and product photography. If you are interested, please enquire via our contact form or alternatively via email for more information. For payment purposes we use PayPal.
When you get your brand files, all logos and elements will be delivered in JPEG, PNG, EPS, AI and PDF formats. If need, additional file types can be purchased after delivery.

We do! We understand that working with a designer is a big investment, so we typically break our packages into or 3 part payments depending on how big the project is. However, we are flexible and happy to discuss options that align with your budget.
There are 2 complimentary rounds of refinements that are included in our brand packages. By starting off with determining a brand direction and strategy we ensure we are on the same page before designing. Therefore 2 rounds is usually more than enough! If not, additional revisions can be purchased.
There are a couple of things we don’t include in our project prices. These include font licenses, brand photography, image sourcing, printing fees and additional revisions (beyond the two rounds included in each package).
We are usually booked up at least a month in advance for branding projects so I do encourage clients to get in early to secure their spot. After submitting a contact form, I will get in touch with you to understand your brand’s vision, goals and mission as well as the services that you’re after, and schedule in a discovery call. If we determine that we are a good fit to work together, I’ll send across an invoice for you to pay a 50% deposit and a contract for you to sign. Your project is only considered booked in, once I receive this deposit and signed contract.