PROJECT SCOPE: ECOMMERCE MANAGEMENT | PAID ADS | EMAIL MARKETING

theUNDONE has always offered more than a wardrobe, it offered a way of living, carefully curated through the distinct lens of founder Sara Crampton. Known for her minimalist style and refined edits, her brand established itself as a trusted destination for understated luxury, thoughtfully selecting pieces from a network of aligned brands.

In 2025, the brand entered a new chapter — one that moved beyond traditional retail and into a model of deeper storytelling and lifestyle alignment. No longer operating as a wholesale marketplace, theUNDONE pivoted to an affiliate structure, expanding into beauty, interiors, fashion, and editorial content. With this evolution came the need for a seamless digital experience, one that honoured the brand’s legacy of restraint while supporting its expanded vision. Toggle partnered with theUNDONE to ensure every touchpoint reflected this shift with clarity, cohesion, and calm.