We’ve all been there: months into a rebrand or website refresh that’s dragging on, stuck in feedback limbo, with creative files scattered across emails and shared drives.

At Toggle, we knew there had to be a better way.

Enter: The Sprint. A signature 5-day experience where we take you from "this no longer feels like me" to a fully aligned, high-converting brand, website, or digital system — minus the chaos, the delays, or the creative fatigue.

In this article, we’re walking you through what really happens inside a Sprint week — including branding, website, Shopify and VIP Day Sprints.

If you’re constantly juggling marketing, launching new offers, updating your website, and trying to create scroll-stopping content — all while growing your business — this is your sign.

You’ve outgrown doing everything yourself.

And while hiring a freelancer can be a short-term fix, what most growing businesses really need is a long-term creative partner. Someone who understands your brand, cares about your goals, and can plug in each week with strategic support.

That’s where a creative retainer studio (like Toggle) comes in.

When you're in the early days of your business, DIY branding can feel like the only option. You piece together a Canva logo, grab a colour palette off Pinterest, and build your website using a free template. And honestly? That works for a little while.

But if you’ve been in business for a year or more — and you're still holding onto that same DIY setup — you might be doing more harm than good.

In this article, we’re walking through the hidden (and not-so-hidden) costs of DIY branding, why so many founders hold onto it for too long, and what’s actually possible when you decide to uplevel.

Trends come and go. Algorithms shift. Platforms evolve. But timeless brands? They hold their ground.

In a digital landscape where attention spans are fleeting and aesthetics move fast, building a brand that endures is more than a design choice — it's a strategic decision. Timeless branding is about clarity, consistency, and creative restraint. It’s about creating something that outlasts seasonal trends and still feels relevant five, ten, or twenty years from now.

If you’ve reached a point where your brand no longer feels aligned with your business, one of the first questions you’ll face is: what’s the best way to rebuild it?

Should you invest in a full-scale branding process that takes several months, or opt for a more focused, fast-paced approach like a Design Sprint?

If you’ve been in business for more than a year, chances are your website no longer reflects where you’re headed. And that disconnect? It’s costing you.

Too many founders hang onto a DIY site or early-stage design that once served them well — but now feels outdated, misaligned, or worse, actively repels dream clients. Your website isn’t just a portfolio or placeholder. It’s your digital storefront. It shapes first impressions, earns trust, and supports conversions. So when it’s not working, neither is your growth.