A Week in The Sprint — What We Actually Do

23 May

We’ve all been there: months into a rebrand or website refresh that’s dragging on, stuck in feedback limbo, with creative files scattered across emails and shared drives.

At Toggle, we knew there had to be a better way.

Enter: The Sprint. A signature 5-day experience where we take you from "this no longer feels like me" to a fully aligned, high-converting brand, website, or digital system — minus the chaos, the delays, or the creative fatigue.

In this article, we’re walking you through what really happens inside a Sprint week — including branding, website, Shopify and VIP Day Sprints.

What is The Sprint?

The Sprint is our most popular service — a structured, strategic, and highly collaborative creative experience.

It’s designed for momentum. Each day is mapped with intention. You show up ready to collaborate. We show up ready to create.

We offer 4 distinct Sprint options:

Branding Sprint — for a full strategic brand identity
Squarespace Sprint — for service-based website builds or redesigns
Shopify Sprint — for ecommerce website design with elevated UX
VIP Day Sprint — for focused design or marketing outcomes in just 1 day

Each format is adapted to your goals — and powered by our proven process.

The 5-Day Sprint Breakdown

Day 1: Strategy + Foundations
We begin with clarity. Through a collaborative workshop, we define your:

Business goals and pain points
Ideal client or customer journey
Brand voice, positioning, and visual direction

This sets the tone for the rest of the week — whether we’re building your brand or reworking your site.

Day 2: Direction + Design Start
Depending on your Sprint type, we dive into:

Visual moodboarding for branding
Homepage wireframing and UX layout for websites
Shopify theme direction + navigation strategy for ecommerce

Day 3: Core Build
We get into the heart of the work:

Brand assets: logos, colour palette, type system, brand mark
Website page designs: homepage, about, services/products
Shopify integrations: collections, cart flow, apps, mobile views

Day 4: Application + Add-ons
We bring your work to life:

Instagram, Substack, or Pinterest templates
Extra pages (lookbooks, landing pages, media kits, FAQs)
SEO, image optimisation, and backend edits for web/Squarespace/Shopify

Day 5: Delivery + Walkthrough
You receive:

Final files or a live, ready-to-launch website
Brand guidelines or style documentation
A Loom walkthrough showing you how to manage everything
7-day post-project support to answer any follow-up questions

What You Can Sprint With Us

Branding Sprint — A full visual identity built in 5 days. Includes strategy, logo suite, colour palette, type styling, and templates.
Squarespace Sprint — A service-based website (up to 5 pages) designed, built, and launched in 5 days.
Shopify Sprint — A high-converting ecommerce website focused on user experience, product hierarchy, and on-brand design.
VIP Day Sprint — A 1-day intensive for punchy projects: launch design, email flows, ad creative, Pinterest setup, or a full design audit.

Why It Works

You don’t need 12 weeks. You need:

Structure
Strategy
Clear deliverables

And a creative partner who can deliver outcomes without the faff.

This process is designed to give you breathing room — and results. We eliminate the fluff so we can focus on what matters most: making your brand work for you.